 By Bharat Gatha, Perfume is a liquid, very special because it makes people smell nice. It is manufactured from the mixture of sweet-smelling plants or chemicals with other stuff that assists the smell in staying for long. People began using perfumes thousands of years ago, even in ancient times! Why Do We Use Perfume? Well, perfume seems to be very important for the following reasons: 1. When we meet people, perfume helps us smell good. 2. It masks the body odor. 3. Pleasing aromas enhance our mood and boost our self-confidence. 4. some fragrances will sedate or reduce the anxiety that is pumping within our body. Top 10 Perfume Brands for Men 1. Ralph Lauren  Ralph Lauren offers luxurious perfumes for men. They have fresh, masculine, and relaxed aromas. Their perfumes are long-lasting fragrances that are ideal for everyday use at the office. 2. Calvin Klein  Calvin Klein is famous for light, fresh aromas, perfect for hot days. It creates wood aromas that emanate smells of spices and plants. 3. Ferrari  You probably think Ferrari only makes cars, but they also have fragrances! Their perfumes are loud and luxurious and perfect for guys looking to be a bit different. 4. Giorgio Armani Acqua Di Gio  This smells of the beach and the sea. Fresh and modern, it just does not last well on your skin. 5. Paco Rabanne 1 Million  This is a very long-lasting perfume, with the aroma of spices, flowers, and wood. It’s perfect for winter and makes you feel stylish. 6. Montblanc Legend  This is a classic “man smell” that’s good for work or school. Not too strong, smells fresh and woody. 7. Jean Paul Gaultier Le Male  It smells strong and manly, warm, fresh, and a bit heavy, hence it lasts pretty long. Mind not to put too much! 8. Bleu De Chanel  This is one of the most expensive yet popular perfumes for men. It smells of spice and wood, making you confident. 9. Nautica Voyage  This perfume smells like the sea and fruits. It’s suitable for young men and perfect for summer. 10. Dolce & Gabbana Pour Homme  It is a classic perfume that has survived several years of use. It has the smell of freshness and manliness, due to its combination with other perfumes. Top 10 Men’s Perfume Brands and Why They Matter
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ICAR Nagaland Centre conducts workshop on promoting oilseeds (2024-09-09T13:47:00+05:30)
 Participants of the ICAR Nagaland Centre workshop on promoting oilseeds held in Wokha on August 23 The ICAR Research Complex for NEH Region, Nagaland Centre, organized an interactive workshop on the promotion of oilseeds on August 23 at Conference Hall, ICAR-National Research Centre on Mithun, Nagaland with C. Peter Yanthan, Director of Agriculture, Government of Nagaland, as the Chief Guest, and Dr. Girish Patil, S., Director, ICAR-NRC on Mithun, as the Guest of Honor. Special guests and resource persons included Dr. Md. A. Aziz Qureshi and Dr. Jawahar Lal Jatothu, both Principal Scientists from ICAR-IIOR, Hyderabad. The programme was funded by ICAR-IIOR, Hyderabad. The programme, funded by ICAR-IIOR, Hyderabad, brought together various officials from line departments across Kohima, Chumukedima, Dimapur, Peren, and Niuland districts, as well as representatives from SAS, KVKs, ATMA, and farmers. Dr. H. Kalita, HoRC, ICAR Nagaland Centre, welcomed the guests and emphasized the importance of increasing cropping intensity by incorporating oilseed crops into rice fallows. He highlighted the development of short-duration and drought-resistant crop varieties by ICAR Nagaland Centre, which would enable effective utilization of rice fallow areas. In his address, C. Peter Yanthan underscored the need for quality production and suggested exploring indigenous cultivars. He acknowledged the vast potential for cultivating diverse crops due to Nagaland's wide agro-ecological zones, while also recognizing the challenges faced. He also called for greater collaboration between ICAR and state government departments to enhance the oilseed sector in Nagaland and contribute to the state's development. Dr. Girish Patil reiterated the importance of increasing cropping intensity by introducing oilseeds into rice fallows and discussed the use of oilseed byproducts in animal husbandry. Dr. A. Aziz Qureshi emphasized the importance of generating interest among farmers in oilseed production. He highlighted the region's potential for organic oilseed farming and advised farmers to unite into self-help groups or collectives. This, he noted, would facilitate mass cultivation and marketing, making it easier to establish processing units and maximize profits. Additionally,he stressed the need for focusing on value addition and establishing strong marketing linkages. Dr. Jawahar Lal presented a comprehensive package of practices for oilseed crops such as sesame, linseed, sunflower, and safflower to enhance oilseed production in Nagaland. He recommended conducting adaptive trials to identify the most suitable crop varieties for different locations across the state. He also emphasized the importance of capacity-building programs to support the promotion of oilseeds. Dr. Harendra Verma, Scientist, Project Investigator of Oilseeds Research at ICAR Nagaland Centre, emphasized the potential for expanding linseed cultivation in Nagaland, highlighting that 20-30% of the rice fallow area in the state could be utilized for linseed cultivation. He noted the exceptional performance of linseed varieties such as LSL-93 and Priyam, alongside sesame varieties Amrit and Prachi. He also reported the promising results from sunflower varieties KBSH-74 and KBSH-78 in the region.During the event, Yilobemo Erui, a farmer from New Wokha village recently recognized by Guinness World Records for cultivating the tallest coriander plant, was felicitated. In addition, various agricultural inputs, including electric pumps, sprayers, and threshing sheets, were distributed to 50 farmers from Chumukedima, Peren, Dimapur, and Niuland districts to support their farming activities.ICAR Nagaland Centre conducts workshop on promoting oilseeds | MorungExpress | morungexpress.com |
Lubrizol’s new Sunnyworld spotlights five hydrating and eco-friendly skin protection products (2024-06-28T13:44:00+05:30)
 Lubrizol Life Science (LLS) Beauty unveils Sunnyworld, a sun care collection designed to integrate sun protection into daily skin care routines. The collection seeks to meet consumer demands for sun care products with anti-aging properties, environmental safety, vegan and cruelty-free ingredients, minimal components and sustainable packaging. Key ingredients: Sunnyworld promotes sun protection to prevent UV damage and maintain radiant skin. It includes a variety of prototypes that incorporate natural and synthetic functional ingredients. The main ingredients are Kelco-Care diutan gum, November CS polymer, Glucate SS emulsifier, Carbopol Ultrez 30 polymer, Hydramol TGL ester, Sunhancer Eco SPF booster and Schercemol esters. Components such as Xpozuki biotech ingredient LA, Lumicease blue, Actismart SW maritime pine, Stevisse advanced botanical ingredient, Brighlette marine ingredient, Actisoothe advanced botanical ingredient and Matmarine biotech ingredient G address skin concerns in various regions. Product range: There are five prototypes in the range. The tinted SPF Moisturizer is said to be a lightweight, all-mineral sunscreen with UVA and UVB protection that moisturizes the skin while providing a natural look. The Age Defense Eco-friendly SPF 50+ Organic sunscreen is fluid-based, providing high SPF protection and a light sensory experience. It has an eco-friendly profile, reduces signs of aging and offers exposome protection, says LLS Beauty. The Face & Body Hydro Gel SPF 25 is designed as a broad-spectrum hydrogel sunscreen with triple protection against UVA, UVB and blue light. It claims to provide hydration and suit all skin types, leaving a non-greasy after-feel. The oil-in-water (O/W) Aqua Rich Sunscreen SPF 50+ PA+++ is an emulsifier-free O/W system with organic UV filters. This waterproof sunscreen is said to provide quick water break upon touch and a soft, silky after-feel.Lastly, the Whipped Matte Sunscreen SPF 50 is a soft, fluffy oil-in-water sunscreen that offers SPF 50 protection without a white cast, reduces sebum levels, minimizes pores and leaves a luxurious matte finish, says LLS Beauty. Lubrizol’s new Sunnyworld spotlights five hydrating and eco-friendly skin protection products |
Kenya’s Thriving Grocery Retail Sector: A Beacon Of Innovation And Growth (2023-10-09T14:01:00+05:30)
 Kenya’s Thriving Grocery Retail Sector: A Beacon Of Innovation And Growth By Kerry Elliott – Retail Industry Expert, Trade Intelligence: Kenya’s grocery retail sector is among the most sophisticated on the continent. And by driving an exceptional shopper experience, it looks ready to take on the world. With its strategic position on the Indian Ocean rim and its increasing access to the resource-rich countries of East Africa, Kenya has a growing reputation as the East Africa’s marketplace, a rapidly modernising country with an expanding economy and a vibrant tech sector. But it’s in the area of grocery retail that Kenya is really showing its potential. At 5.3%, Kenya’s forecasted GDP growth for 2023 supports the country’s economic prospects during an otherwise difficult period for consumers, with high inflation and drought putting the squeeze on households. As in other African countries, the youth are an increasingly powerful economic bloc, and it’s on their choices and shopping patterns that the future of retail rests. They’re a particularly connected generation in an already wired country: there are more active mobile connections than people in Kenya, at 63.9 million connections for 54 million people. “If there is anything that has had an enormous impact on the lives of Kenyans, then it is the smartphone. It has revolutionised everything. Education, health, banking, media, agriculture, transport, communication and e-commerce all depend on the ubiquities of the smartphone to impact lives,” says Dr Lilian Wanzare, a computer science lecturer at Maseno University. Technology has revolutionised daily interactions and transactions: since the launch of M-Pesa in 2007, the mobile currency has become the preferred way to make payments in Kenya, with 96% of Kenyan households holding an M-Pesa mobile money account. Food and grocery is one of the largest segments of the retail industry in Kenya, and it has been growing steadily: as the population urbanises, there is growing demand for the trappings of city life, including packaged foods and household items. Several features distinguish Kenyan retail from other more traditional African markets – notably the supremacy of local product ranges, the proliferation of promotions, and an incredible shopping experience. Formal retailers offer dedicated butchery, bakery, pet care, pharmacy departments, some private label offerings, e-commerce and innovative marketing at retail, product testings, and in the case of recent pilot by Carrefour, self-serve checkout stations. “Retailers are putting in more effort to give customers a better shopping experience in order to retain and maintain customer loyalty and make sure they go back to shop in-store again,” says Eric Kinoti, Senior Managing Partner of the Nineyard Consulting Group. But Kenya is excelling at more than just the basics of 21st century retailing. “Kenyan retail offers some of the best shoppertainment experiences in the world,” says Kerry Elliot, a senior executive at leading retail research business Trade Intelligence. “Local retail chains have pursued world-class in-store execution in the form of revamps with new in-store lifestyle layouts and modern interiors.” These add-ons come at a cost, but in a landscape where shoppers are increasingly demanding, and where competitors are offering similar value, the ‘wow factor’ is a necessary investment. “The wow factor can be the reason that shoppers choose one retailer over another; and typically, the lifestyle categories can be areas of value-added products or services which can provide enhanced margin opportunities,” says Elliot. The success with which Kenyan retailers meet the shopper need for experience is no happy accident of Kenya’s vibrant retail culture. This is where the pedal of the country’s digital development meets the metal of commerce. “Shoppers, farmers, brands, partners and collaborators are becoming more connected through data and insights,” explains Elliot. “As mobile tech matures, they are increasingly able to share and exchange insights or develop joint campaigns with the ultimate goal of meeting shoppers’ needs.”Trade Intelligence has just published a report on the trends shaping the Kenyan retail sector and will be presenting key insights at the Kenyan Retailers Association (RETRAK) Forum on 17 October 2023 in Nairobi. For more information on Ti’s Kenyan retail intelligence reports, see here.Kenya’s Thriving Grocery Retail Sector: A Beacon Of Innovation And Growth |
Akshay Kumar turns designer for 'The Shaukeens' (2016-11-13T09:34:00+05:30)
By http://www.bollywoodhungama.com [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
Mumbai, October 14, 2014:Akshay Kumar has styled his own look for his extra special appearance in the upcoming film 'The Shaukeens'. In the film, Akshay is making an appearance as a spoilt version of himself. It comes as no surprise that Akshay decided to create his own style statement by designing his wardrobe himself. Since he is playing himself, the actor decided to keep it simple and dress the way he usually would for the film. Director Abhishek Sharma points out,"Because he is playing himself, he wanted to be comfortable in whatever he wore. And I thought it was a great idea, mainly because he is anyway so well-dressed and dapper in real life too. So I knew there was no way we could go wrong." Some of Akshay Kumar’s outfits in the film have been picked out from his personal wardrobe. For all the other outfits, he personally picked up international designer wear on his trips to Dubai and London. 'The Shaukeens' is a remake of 1982 comedy movie ‘Shaukeen’ directed by Basu Chatterjee. It stars Anupam Kher, Annu Kapoor, Piyush Mishra and Lisa Haydon along with Akshay Kumar in his most special appearance. Produced by Cine1 Studios, Cape Of Good Films & Ashwin Varde Productions and directed by Abhishek Sharma, the film is set to release on November 7, 2014. Source: Article
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Salman Khan’s Being Human gears up for further expansion (2016-06-15T10:10:00+05:30)
 Salman Khan endorsed and backed brand Being Human clothing is all set to expand its wings further with new stores. The brand has also launched its Autumn/Winter collection for men comprising of four different themes and for women in three different themes. On the Agenda: Spreading retail reach The casual clothing brand associated with a humanitarian cause enjoys a loyal customer base of young Indians. The brand was conceptualized by Manish Mandhana, Managing Director, Mandhana Industries and Bollywood superstar Salman Khan in 2012. Primarily driven by a philanthropic cause, Being Human offers a collection of smart, trendy casual clothes for the young, aspirational youth 20-40 years of age. Having tasted huge success, the brand now plans to roll out 100 exclusive brand outlets (EBOs), 100 franchisee owned stores and 200 shop-in-shops by 2016. Beyond India, Being Human Clothing made its first foray in the European Union. Its European distribution is set up in Bordeaux, France and is servicing around 120 retail points. In the second phase, Being Human Clothing was launched in Middle East in 10 countries with more than 120 selling points through the retail giant Splash. It made its Indian entry with a flagship store in Mumbai’s Linking Road, Santacruz, and Palladium. Today it has a wide network of 23 EBOs and 100 shop-in-shops. To reach out to a wider audience the label has ventured into e-retailing in 2013-14 FY. The brand has tie ups with e-commerce majors like Jabong and Myntra. The collection is designed to be trendy and smart casuals for young men and women. The product portfolio includes T-shirts, shirts, polos, denims, chinos, shorts, flip flops for both men and women. The label has also introduced a wide variety of style accessories like belts, caps and wallets for men. Although the brand’s primary line remains T-shirts, polo and chinos, it also has a denim range which is catching up fast. As the brand believes in affordable fashion, the price starts at Rs 799 and above. Meanwhile the brand has launched its Autumn/Winter line in four different themes men: Rebel Sports, Indigo Warriors, Rain of Light and Street Luxe. Each theme has a distinctive story and look. Rebel Sports is the most edgy in its outlook with street sports vibe, while Indigo Warriors takes on indigo with denim taking the centre stage. Simultaneously, Rain of light is in continuation of the brand’s love affair with bright colours as in the past seasons; and Street Luxe is mix and match of classics that bring about a sartorial street wear look. The women’s wear collection features three stories namely Amazing Amsterdam, Fabulous New York and Mi Amour Pareis. The Amazing Amsterdam sport embellished, feminine and festive look and the silhouettes are trendy and comfortable. Fabulous New York is a girly and bright line featuring bubbly, joyous, look. Inspired by chic styling, the Mi Amour Paris collection consists of embellished, sequined, and exudes chic styled dresses in trendy and fashionable silhouettes. Source: Article, Image: salluclub.blogspot.com, fashionhuntworld.blogspot.com etc. ..................                      |
Deepika Padukone turns designer for Van Heusen (2016-05-30T11:30:00+05:30)
 Bollywood actress Deepika Padukone has joined hands with Van Heusen Woman to create a ‘Limited Edition’ collection. She has co-created the new range with the brand. The actress known for her minimal yet classic style, has pitched ideas for the collection, which revolves around old Hollywood glamour where classic meets contemporary. The palate of this co-created line features monochromatic shades like dusty rose pink and cobalt blue. In a statement Padukone said “Well, I’m hardly a designer. I think I am someone who has ideas but I’m not very good at executing. I’m very open to seeing new things and sharing my ideas, and then of course I need people to help me put it all together.” She says the collection is a little bit of what she already has and what she would like to see herself wearing. The collection is about wearing your own personality. The campaign for the clothing collection has been shot in Milan. “These dresses are an ultimate combination of style, class, modernity and substance. Women fashion followers have been quite influenced by Deepika’s overall charisma, & these creations sparkle with her elegant style,” said Vinay Bhopatkar, brand head of Van Heusen. Source: Article, Reference-Image:https://upload.wikimedia.org |
Honda launches automatic variant of Activa scooter (2014-08-18T14:37:00+05:30)
New Delhi, April 28 (IANS) Two-wheeler major Honda Motorcycle and Scooter India (HMSI), Monday launched its largest selling scooter brand Activa's 125cc automatic variant priced between Rs.52,456 and Rs.58,196 (ex-showroom Delhi). "Propelled by new third plant near Bangalore, Honda is all set to excite customers with new products with speed. In this background, Activa 125 is Honda's next strategic step towards reinforcing market leadership and facilitating Indians to step up their daily ride for more power," said Keita Muramatsu - president and chief executive, HMSI. The automatic scooter segment's share in the two-wheeler industry has grown to 24 percent from 16 percent in 2009-10. According to the company, the new variant has a newly developed 125cc engine delivering net power of 6.4kw at the rate of 6,500 rotations per minute (rpm) with a mileage of 59 km per litre. Source: News Track India, Image: flickr.com
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Saina launches Yonex Nanoray badminton racquet (2014-08-10T00:57:00+05:30)
New Delhi, (IANS) India's leading badminton player Saina Nehwal launched the latest Nanoray 900 badminton racquet from Japanese sports equipment brand Yonex here in the national capital. "It gives me immense pleasure to be here today as Yonex achieves another milestone with this store and some very impressive new products now available in India. The brand has always been synonymous with badminton since its inception, and has played a critical role behind the success of many budding badminton players including me," said Saina. The racquet specially designed and made in Japan boasts of a super slim long shaft resulting in higher repulsion power and faster delivery of drop cut smashes. The product is available for Rs.20,450. Source: Article, Image: flickr.com
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Birla Cellulose, Sandy Macleenan tie-up for latest trends (2014-03-14T08:44:00+05:30)
 Birla Cellulose is collaborating with Sandy Macleenan, fabric specialist to get international trends to India. The collaboration aims to bring never seen before or exclusive trends to the country. Macleenan with his knowledge on trends and international insights plans to adapt them to Indian sensibilities. A creative partnership for new trendsThe collaboration will also look at all the various possibilities of using cellulosic fibres. Macleenan feels the Indian market is massive with loads of categories. It has enormous potential and Birla Cellulose as a fashion forward company and pioneer in the fabric category has a huge role to play. To achieve the desired results, Birla Cellulose is leveraging its human resources to make things from scratch and R&D is being carried at their units. Macleenan reveals, “We are not replicating but learning and inventing things in a way within this R&D facility. The aim is to produce a range of things which kind of mutates the trend that we started with and arrives looking exactly the same towards the end as it was in the beginning because of several influences and then we can package it into hardcore merchandising trends that can be made ready to sell for people to buy atretail level.” Apart from the domestic market, Birla Cellulose is also looking at showcasing its trends on a global platform. This collaboration will further look at bringing out a credible and believable collection matching the standards of Birla Cellulose. It is just the beginning and certainly a step towards beginning a dialogue on the global platform. “I am interested in seeing how trends get linked into business and become like an amplifier, they become a thing that generates more discussion, more noise, creates more interest and generates real things which will be in the end the value of what we do to make things that people want,” adds Macleenan. He further adds, “At one point Birla Cellulose would be turning its vision towards the rest of the world to supply into other markets, more northern markets and the product will in the end mutate into creating a much more strong seasonal contrasts.” Talking about his expectations from India, Macleenan says, “My expectations from my relationships here is to upgrade what is currently available by making it more and giving it more beauty, a little bit more of an intrinsic feel to the fabric rather than pretty so that you are looking at core values that are really posh, means it is more even, more perfect, quality being more steady by not adding more price but adding class to it. Source: Article |
Myntra unveils Hrithik Roshan’s brand HRX - Apparel (2014-03-13T23:33:00+05:30)
 Bollywood actor Hrithik Roshan joined hands with Myntra.com to exclusively launch and manufacture his active lifestyle apparel and casual wear brand HRX – Push Your Extreme. The collection is a combination of style and substance with inspiration drawn from the actor’s active lifestyle. The range includes casuals and easy active wear in apparel along with sports footwear for men. These products are lightweight and made of premium fabrics crafted with a contemporary slim fit. The entire collection sports vibrant colours and brings the active lifestyle fashion on par with global fashion trends. On partnering with Myntra.com, Roshan says, “I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up. My team, Afsar Zaidi from Exceed and Sid Shah from The Wild East Group have taken my philosophy and turned it into a brand. Speaking on the launch, Mukesh Bansal, CEO and Co-Founder, Myntra says, We are very excited about the opportunity to build original indigenous brands in India. Hrithik Roshan has massive fan base and is widely respected for his passion for fitness. HRX is a very innovative brand with leading edge fashion that seamlessly merges active lifestyle, global fashion trends & Indian tastes. Source: Article, Reference-Image: https://upload.wikimedia.org |