 Kia Motors officials at Zunheboto town on July 15. (Morung Photo) As part of its state-wide outreach strategy, the company has been organizing roadshows and promotional campaigns across Nagaland, with a specific focus on engaging potential customers at the district level. One district that has drawn particular attention is Zunheboto, where company officials reported “an overwhelmingly positive response from residents.” Speaking to the media, the team leader from Kia highlighted that customers from Zunheboto have shown keen interest in Kia’s offerings, and reportedly, there have been no complaints or negotiation issues raised so far. “This,” the company stated, “reflects a strong potential market and an encouraging reception for their vehicles in the district.” “Our goal is to provide not just vehicles, but safety, comfort, and convenience. We're pleased to see the level of trust and interest shown by the people of Zunheboto,” the team leader remarked. Kia’s recent promotional efforts include showcasing upcoming models like the Kia Klavis EV, scheduled for launch later this month. While product highlights such as electronic stability control, parking sensors, and ADAS features were part of the demonstration, the broader objective remains to connect with communities across Nagaland. The company's roadshow strategy, according to representatives, “is not just a marketing campaign but also a response to the unique logistical and communication challenges of reaching remote regions.” It was stated that “by visiting districts directly, Kia aims to build trust and offer firsthand interaction with prospective customers.” In addition to vehicle demonstrations, Kia is also promoting “customer-friendly services such as wireless software updates via Kia Connect 2.0, smart access through mobile apps and digital keys, and service support through the MyKia app.” However, the company clarified that “while it offers car exchange services, vehicles from Ford, Renault, and Chevrolet are currently excluded from this policy.” Nearby car dealerships Regarding financing, the team shared that government employees are eligible for a low down-payment scheme subject to salary verification, while in-house financing is available for all customers with proper documentation and a guarantor.Kia Motors roadshow in Zunheboto town receives positive response | MorungExpress | morungexpress.com |
