Kareena Kapoor to design signature 'Bebo' denim line



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Bollywood star Kareena Kapoor has been approached to design a signature denim collection that will be called ‘Bebo’ for an international couture brand. Keeping her popularity as a fashionista through Bollywood films and brand endorsement deals in mind, the international couture brand approached her to design a signature line ofdenims. The diva will have her signature denim line in some of the biggest stores abroad, says a press release. “Kareena was approached by the brand as her appearances have impressed several people. Whenever Kareena has associated herself with a fashion or health initiative it has always gone to be very successful. Apart fromthat she is always impeccably dressed and has international appeal, qualities that the brand is looking for,” a source added in the statement. Kareena lends her face and name to 22 brands. Source: ArticleReference-Image: Source: flickr.com