 Rashmika Mandanna: For me, fragrance is memory Mumbai, July 21 (IANS) Actress Rashmika Mandanna has announced the launch of her fragrance brand, and said that for her, perfumes bring back special moments that might otherwise be forgotten. Called Dear Diary, her perfume brand is inspired by Rashmika’s own life experiences and deeply personal reflections. “For me, fragrance is memory. I don’t remember most things, or maybe it's just selective memory, but perfumes bring back special moments that might otherwise be forgotten. It’s how I hold on to the people, places, and experiences that shaped who I am.” She said with Dear Diary, she wanted to give everyone a way to carry their stories with them. “To connect, to feel comforted, to feel a warm hug, and to express who they are, unapologetically," said Rashmika. Rashmika also shared a video on social media talking about her new fragrance brand. She wrote in the caption: “This one’s really really realllllyyyy close to my heart. It’s not just a brand.. not just a perfume.. it’s a piece of me. Scent has always been such an important part of my personal life.. and today I share that with you..” She added: “I am so grateful I get to do this.. I am so excited but also soooo nervous.. but I hope I have all your blessings to go ahead with this..” Ahead of the announcement, the actress had shared her excitement on social media. She dropped a video where she was heard saying, "Okay, I can't believe I am finally recording this. Like you know by now, I have been working on something very very very close to my heart- it's not just a project, it's something I've poured my love into for you- for every message, for every cheer, every bit of love you have sent my way for the years. This is me sharing a little piece of that with you." "I hope you feel it, I hope you love it - can't wait to share it with you. It's launching tomorrow, and I am very very very very excited about this and very nervous, and very grateful," she added.The post was captioned, “Been keeping something special to myself for a while now… and trust me, it’s not easy when all I want to do is share it with you… Just a little longer…”Rashmika Mandanna: For me, fragrance is memory | MorungExpress | morungexpress.com |
Paid ads on Twitter combined with TV ads reduced acquisition costs for mobile networks in the UK (2014-05-10T05:57:00+05:30)
 "In an analysis conducted for Twitter, MarketShare – the leader in advanced marketing analytics – has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. This study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 each when there wasn’t Twitter paid advertising. But for those carriers combining television ads with Twitter advertising, customer acquisition cost for TV advertising dropped to about $83, a 35% improvement. “Now more than ever, major brand marketers need to understand the complex interplay between different marketing channels, and online-offline in particular,” says Jon Vein, Co-founder and CEO of MarketShare. “This analysis for Twitter is shedding new light on today’s complex consumer journey and how companies can profit from these insights in an increasingly multi-screen world.” “We have always believed that Twitter is a powerful complement to television, and this study supports that,” says Adam Bain, President of Global Revenue for Twitter. “MarketShare’s ground-breaking work, using big data techniques and leading edge analytics, helps us quantify how Twitter can be a force multiplier, making television advertising even more effective than ever”. Study Goals and Findings MarketShare’s analysis aimed specifically to measure the impact of Twitter paid products – promoted tweets, accounts and trends – on driving subscriber growth for mobile carriers in the UK. Results shed light on Twitter’s role in driving new mobile subscribers, the role of marketing spend in stimulating Twitter engagement and increasing sales, and how Twitter advertising affects TV ad performance. Results indicate an “amplification” effect from Twitter promotions that helped mobile carriers improve ROI on their television ad spending. Paid Twitter programs also drove increases in other business outcomes for UK mobile carriers, including positive user commentary about marketing campaigns and branded search volume. The study showed that Twitter paid advertising at a relatively small amount of spend – about 1.5% of total budgets on average – produced 9.5% of marketing’s overall contribution to sales. By comparison, online display ads consumed 5.1% of ad spending and delivered 5.5% of results. Print spending, meanwhile, was 31.7% of the total, while delivering 34.5% of the results. MarketShare also measured how “share of voice” in the world of Twitter conversations (tweets; re-tweets, mentions, etc.) contributed to a lift in sales for UK mobile service providers. The study established that a simulated 10% increase in positive share of voice for service produces a 0.5% lift in sales. Likewise, a 30% boost in positive service-related conversations would lift sales 1.5% percent. As marketing complexity continues to expand, big brands are seeking new insights into how marketing channels interact, and how best to allocate marketing dollars. Now, with the help of MarketShare’s advanced marketing analytics expertise, Twitter has quantified the financial impact of paid advertising on its platform with true return-on-investment (ROI) metrics that help brands make more informed marketing choices. Future analysis will further explore the interplay between Twitter, TV and other marketing channels across more categories and geographies." MarketShare, 19-Dec-2013. Source: Article, Image: flickr.com |
Scandal rocks Miss Supranational 2013 pageant: Polish business partner fails to distribute winner's prize (2013-12-01T23:07:00+05:30)
Gerhard Parzutka von Lipinski poses with Ekaterina Buraya of Belarus, Miss Supranational 2012, during the press conference of the Miss Supranational 2013 pageant in Minsk, Belarus.
A reliable source informed Critical Beauty that Gerhard Parzutka von Lipinski, the Polish producer, host and launch partner of World Beauty Association (WBA), the Panamanian-based company that owns and produces the Miss Supranational pageant, has failed to distribute the cash prizes for the 2013 winner, Mutya Datul, and her runners-up. This information was sent via e-mail to all license holders by WBA Chief Operating Officer, Marc Russell, dated November 15, 2013. WBA is now considering a possible class action against von Lipinski, who heads his company called Nowa Scena, This source then forwarded the e-mail to Critical Beauty. The e-mail also reveals that von Lipinski pretended to be WBA President Tryny Marcela Yandar Lobón when he wrote a
Gerhard Parzutka von Lipinski (front row, third from left) eyeing a contestant during the swimsuit preliminaries of Miss Polski 2013 pageant last June in Poland.
circular e-mail to all license holders on October 17, 2013. The e-mail looked suspicious as it had been written from a different e-mail address that Yandar Lobón never had. Russell's e-mail also mentioned Edwin Dominguez, the national director of Panama. Russell states that Dominguez does not work for WBA. Russell writes: "We assume that our National Director from Panama will wake up from his frivolous mistake to assist Mr Gerhard Parzutka von Lipinski when seeing the poor financial statements of Nowa Scena since 2010." [I don't quite understand what Russell is saying, but it seems to suggest that he wishes that Dominguez should
Gerhard Parzutka von Lipinski and Panama's national director Edwin Dominguez. Date & location of photo unknown.
have reported von Lipinski immediately to WBA after having seen Nowa Scena's near-bankrupt situation in 2010. Russell's e-mail ends with a note of disappointment, accusing von Lipinski of behaving "greedy and dubious at the end of our 5-yrs launch and regret the damage our clean and superb brand may suffer" - and a little bit of optimism: "We will do our best to get the situation under control and will inform you about our owners’ next exciting steps." We'll see about that. Photos from Miss Supranational website and Gerhard Parzutka von Lipinski's Facebook page. By Rafa Delfin: Updated:11-30-2013. Per readers' request, publishing Marc Russell's email here. Judge for yourself. Source: criticalbeauty.com......................................................
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