Sergio Brodsky, RMIT UniversityNoisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand communications’ significant carbon footprint and runaway consumption are certainly contributing to what economists call market failure. In this sense, should messages such as a City of Melbourne campaign inviting people to cycle more even be allowed? On the one hand, it is better to communicate a solution (cycling) to the issue than not. On the other, if the communication contributes to the problem more than the solution, what’s the point of it? Jerry Seinfeld’s 2014 infamous line at the Clio awards called out the advertising sector to its face:
Still, contrary to that sentiment, marketers and their brands can (and should) move away from being part of the problem to becoming part of the solution for sustainable development and the industry’s own sustainability. Offering a new outlookThe urbanisation megatrend wholly underpins other forces shaping the way we live, now and in the future. Although cities occupy only 2% of Earth’s landmass, that is where 75% of energy consumption occurs. Advertising growth is also concentrated in big cities. Because of increased demand for ever more comfortable lifestyles, urban infrastructures have been feeling “growing pains” for decades now. Whether it’s energy, education, health, waste management or safety, cities’ services are struggling to keep up with their larger and “hungrier” populations. The strategic opportunity here is to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in the economy of cities. That means using brands’ touch points as more than mere messengers, but rather delivering public utility services. I’ve coined it Urban Brand-Utility. For example, Domino’s Pizza’s Paving for Pizza program fixes potholes, cracks and bumps said to be responsible for “irreversible damage” to pizzas during the drive home. This may sound silly, but the US National Surface Transportation Policy and Revenue Study Commission estimates that simply to maintain the nation’s highways, roads and bridges requires investment by all levels of government of US$185 billion a year for the next 50 years. Today, the US invests about US$68 billion a year. In Moscow, major Russian real estate developers approached Sberbank to collaborate on better infrastructure planning in residential areas. People’s opinions on local needs fuelled targeted campaigns, promoting loans for small businesses. The “Neighbourhoods” campaign generated nine times as many small-business responses as traditional bank loan advertising. In other words, people had their needs met. And neighbourhoods become more attractive as a result. The city increases tax collection from the new businesses being set up, which also reduces the costs of having to deal with derelict areas. A shift to serving citizen-consumersIf we could see ourselves as citizen-consumers, as opposed to individual shoppers in the market, every dollar spent would enable business to tackle the issues that matter most. Here’s a hypothetical situation. Let’s assume Domino’s Paving for Pizza program is taken to its full potential, generating a large surplus to the City of Bartonville by minimising the costs of repairing potholes. Rather than treating this as a one-off campaign, smart mayors would try to create a virtuous cycle, where the city retains 50% of the surplus, 25% is returned to the advertiser, and 25% goes to the agency and media owner – a value only unlocked by repeating the approach. This way, marketing budgets are effectively turned into investment funds. The returns are in the form of brand cut-through, happier customers, social impact and more effective city management, as shown in the model below. Brands with some level of foresight will be able to broaden their audiences from customers to citizens and their revenue model from sales to the creation of shared value. These will be game-changers for profit and prosperity. Markets, choice and competition are not just a consumer’s best friend, but their civic representation. After all, as one of the tribunes asks the crowd in Shakespeare’s Coriolanus: “What is the city but the people?” Sergio Brodsky, Sessional Lecturer, Marketing, RMIT University This article is republished from The Conversation under a Creative Commons license. Read the original article. |
How advertising can repurpose itself to serve cities in more sustainable ways (2026-01-01T13:36:00+05:30)
Kartik Aaryan, Ananya Panday promote 'Tu Meri Main Tera, Main Tera Tu Meri' on Amitabh Bachchan's KBC (2025-12-11T10:47:00+05:30)
 Mumbai, (IANS) Actors Kartik Aaryan and Ananya Panday are all geared up for their upcoming movie Tu Meri Main Tera, Main Tera Tu Meri, which is slated for a Christmas release this year. The actors who are currently on a promotional spree were spotted at the Kaun Banega Crorepati sets on the 1st of December to promote their movie on the iconic quiz reality show hosted by the legendary Amitabh Bachchan. Ananaya was seen dressed in a beautiful and classy saree, while Kartik looked dapper in his suit-boot avatar. Apart from imparting knowledge to the audience, KBC has become a hotspot for movie and show promotions for the entertainment industry, owing to its popularity. Earlier, the cast of Family Man, Jaideep Ahlawat, Manoj Bajpayee, and Sharib Hashmi, had appeared on the show to promote their series. The cast, along with Big B, was seen having a blast. Talking about Tu Meri Main Tera, Main Tera Tu Meri, Kartik and Ananya were recently in the city of Jaipur to promote their movie. At a packed press conference in Jaipur, Kartik was seen opening up about Ananya’s journey as an actress, especially when asked what it felt like to come together again after seven years, referring to the movie Pati, Patni Aur Woh. The actor had recalled how she was just starting out when they first collaborated and how today she stands tall with a newfound confidence, sharper craft, and a mature ease that shows both on and off screen. Kartik also spoke warmly about watching Ananya grow not just as an actor but also as a person. Reuniting after their Pati Patni Aur Woh days, the duo seemed to slip straight back into their spark. Recently, Kartik and Ananya had opened up about filming the title track of “Tu Meri Main Tera Main Tera Tu Meri” Kartik, in a statement, had shared, “The energy on set while shooting this track was an absolute banger!! Vishal and Sheykhar have delivered something extraordinary with this one. And with Remo bringing his magic to the choreography, the vibe on set was next-level electric. Can’t wait to see the audience grooving on this track!! ” Ananya had added, “This track is totally on fire! It captures the entire feel of the film, the fun, the chaos, and the electric connection between Rumi and Ray. We had such a blast shooting it, and I truly believe this is the biggest party anthem of the season.” She added, “Huge props to Vishal and Sheykhar for this banger! And of course, Remo sir’s choreography just makes you want to get up and dance; he brought such infectious energy to the song with his choreography! ”The season’s biggest, loudest, and most addictive banger.”On November 28, the makers of the upcoming film released the first and the title track, “Tu Meri Main Tera”. Directed by Sameer Vidwans, the film is slated to release this Christmas on 25th December. Kartik Aaryan, Ananya Panday promote 'Tu Meri Main Tera, Main Tera Tu Meri' on Amitabh Bachchan's KBC | MorungExpress | morungexpress.com |
Vicky Kaushal to Rashmika: Your recovery is more important than anything else (2025-11-21T12:24:00+05:30)
 IANS Photo Mumbai, February 1 (IANS) Bollywood heartthrob Vicky Kaushal shared that the recovery of his “maharani” Rashmika Mandanna is more important than anything else. In the late hours of Friday, Rashmika took to Instagram, where she shared two photographs from the promotional event of their upcoming film “Chhaava”. The first picture, Vicky is seen bowing down with folded hands in front of the actress, who is sitting on a wheelchair due to a fractured leg. The second photograph showed the two stars sitting as they addressed the crowd. For the caption, Rashmika wrote: “Maharaj. Bhosle parivaar ka har purush pahaadi toofan hai. You as Vicky Kaushal and as Raaje are most definitely a toofan. You truly have a way of making all of us feel very special.” She mentioned that it was lovely to have the actor in Hyderabad. “And next time please do allow me to host you properly. I am so sorry I am not in my best capacity to run around supporting you with the promotions but I promise you I will do my best,” she added. Vicky took to the comment section and wrote: “Maharani!! Your recovery is more important than anything else. See you super soon.” During a promotional event, Vicky was seen greeting the audience in Telugu with the help of Rashmika. Vicky Kaushal said, "Namashkar to everyone. Are you all doing well? Very happy to be here in Hyderabad!" In another video doing rounds on social media, Vicky Kaushal was seen helping Rashmika. The actress sustained a severe leg injury on her right foot during a gym session. In the meantime, the makers of "Chhaava" recently unveiled the first track from the much-awaited movie, “Jaane Tu”. Composed by music maestro AR Rahman, the track has been crooned by Arijit Singh.Irshad Kamil has penned the soulful lyrics for the song. The song captures the electrifying chemistry between Chhatrapati Sambhaji Maharaj and his better half Maharani Yesubai. Vicky Kaushal to Rashmika: Your recovery is more important than anything else | MorungExpress | morungexpress.com |
Dimapur: DMC enhances market transparency with Digital Rate Board (2025-11-18T12:43:00+05:30)
 Digital Rate Board installed by Dimapur Municipal Council (DMC) at New Market, Dimapur on November 17. (DIPR Photo) Dimapur, (MExN): The Dimapur Municipal Council (DMC) has officially launched its Digital Rate Board, displaying updated pricing information, offering customers real time access to essential rate details at New Market, Dimapur on November 17. The inaugural programme marked a significant step towards enhancing transparency and accessibility of market rates for the public, stated a DIPR report. In a short speech CEO, Thungchabemo Tungoe, emphasised the Dimapur Municipal Council’s commitment to modernising public services and this small initiative shows that Dimapur is progressing. Today digital rate board install at three places in Dimapur is a beginning and will be installing more in other areas. He said, “information of prices for consumers shows that DMC is for all fairness and accountability and in align with advancements of technology have brought some changes in DMC area.” He urged other counsellor to initiate such small changes and make their presence be felt and take Dimapur city forward. He mentioned that the digital system is designed to enhance transparency and reduce confusion and with the installation it will showcases daily rates, category-wise pricing, and other key service details in a clear, easily readable format. He also informed the business house that their products and services can be advertised and through the digital board chart, the DMC can earn revenue too. Not only the business house but if there is important events or programmes, one can reach out to DMC to display their publicity. He also mentioned that is for the first time digital chart has been installed and the DMC will do more out of the revenue that they generate, and are ready to take the initiative with the cooperation of the counsellors. Delivering the keynote address, Neingutoulie Kenguruse, Convenor of the Market Review Committee (MRC), highlighted the importance of digitisation in streamlining market operations and ensuring that consumers receive accurate, updated price information. He informed that the market regulations and price control branch of DMC is pleased to set up Digital Board in three main market - Supermarket, New Market and Murki Pati with a view of helping general public efficiently and to know the rate of daily essential commodities for fair, transparent business in the city. For business promotion, one can advertise their business at minimum rate and that revenue will help maintain the board to beautify the Town, he said. Taking the opportunity, he requested all the business establishment to beautify and decorate their shops during the coming festive seasons and make Dimapur a beautiful place. The Digital Rate Board was formally inaugurated by Chairperson, Hukheto Yepthomi, who noted that the initiative reflects DMC’s broader goal of improving public convenience through technology-driven solutions. He thanked and expressed the initiative of the DMC for taking the project with their limited resources. He hoped that this installation of Digital rate board will help people know what to pay for which items and to prevent items from getting sold at high prices. For complain & redress, contact: 9862929908, 8837207162, 7005697120, 7085473756.Defaulters- Rs 3000 (Retail), Rs 6000 (Wholesale) Dimapur: DMC enhances market transparency with Digital Rate Board | MorungExpress | morungexpress.com |
Kia Motors roadshow in Zunheboto town receives positive response (2025-11-10T13:03:00+05:30)
 Kia Motors officials at Zunheboto town on July 15. (Morung Photo) Kia Motors, which made its debut in the Indian automobile market in August 2019, officially entered the Nagaland market in August 2024 with its dealership located at 6th Mile, near NSC Indian Oil Petrol Pump in Dimapur. As part of its state-wide outreach strategy, the company has been organizing roadshows and promotional campaigns across Nagaland, with a specific focus on engaging potential customers at the district level. One district that has drawn particular attention is Zunheboto, where company officials reported “an overwhelmingly positive response from residents.” Speaking to the media, the team leader from Kia highlighted that customers from Zunheboto have shown keen interest in Kia’s offerings, and reportedly, there have been no complaints or negotiation issues raised so far. “This,” the company stated, “reflects a strong potential market and an encouraging reception for their vehicles in the district.” “Our goal is to provide not just vehicles, but safety, comfort, and convenience. We're pleased to see the level of trust and interest shown by the people of Zunheboto,” the team leader remarked. Kia’s recent promotional efforts include showcasing upcoming models like the Kia Klavis EV, scheduled for launch later this month. While product highlights such as electronic stability control, parking sensors, and ADAS features were part of the demonstration, the broader objective remains to connect with communities across Nagaland. The company's roadshow strategy, according to representatives, “is not just a marketing campaign but also a response to the unique logistical and communication challenges of reaching remote regions.” It was stated that “by visiting districts directly, Kia aims to build trust and offer firsthand interaction with prospective customers.” In addition to vehicle demonstrations, Kia is also promoting “customer-friendly services such as wireless software updates via Kia Connect 2.0, smart access through mobile apps and digital keys, and service support through the MyKia app.” However, the company clarified that “while it offers car exchange services, vehicles from Ford, Renault, and Chevrolet are currently excluded from this policy.”Regarding financing, the team shared that government employees are eligible for a low down-payment scheme subject to salary verification, while in-house financing is available for all customers with proper documentation and a guarantor. Kia Motors roadshow in Zunheboto town receives positive response | MorungExpress | morungexpress.com |
Is it finally time to ban junk food advertising? A new bill could improve kids’ health Shutterstock (2025-10-17T12:51:00+05:30)
|
Peter Breadon, Grattan Institute: Today independent MP and former GP Sophie Scamps will introduce a bill into federal parliament that would restrict junk food advertisements aimed at children. The bill would target advertising for unhealthy foods Australia’s health ministers have previously defined, including sugar-sweetened drinks, confectionary and unhealthy fast food meals. Advertising for these foods and drinks would be banned on television, radio and streaming services from 6am to 9.30pm, and banned altogether online and on social media. The proposal highlights one of our biggest health challenges and does something about it. The share of Australian adults who are overweight or obese has tripled since 1980. Today, about a quarter of Australian children are overweight or obese. The consequences are serious. Obesity increases the risk of a range of illnesses, such as diabetes, cancer, and heart disease, setting children up to develop chronic disease. The health care costs of obesity run into the billions of dollars each year, not to mention all the years of life lived with illness and disability, or lost to early death. This isn’t the first time a ban on junk food advertising has been floated. But there is more reason than ever to make it happen. Why now? Unhealthy diets are the main cause of Australia’s obesity epidemic, and restricting advertising for unhealthy foods could help improve what we eat. That’s why experts have been calling for advertising restrictions for years. Back in 2009, the Australian National Preventive Health Agency recommended them, and they have long been recommended by the World Health Organization. They’re supported by evidence that advertising influences children’s diets and preferences, driving cravings and feelings of hunger. Even without this evidence, it would be a safe assumption that junk food advertising works. Otherwise, companies wouldn’t spend money on it, and they certainly do. One study found Australian advertising on sugary drinks alone costs nearly five times more than government campaigns promoting healthy eating, physical activity and obesity prevention. And companies carefully design advertising to entice children. Their strategies include promotional characters, gifts, and games and shifting advertising online to follow changing viewing habits. Most parents don’t need any persuading to know advertising works, having seen younger children employ “pester power” and older children spend their pocket money on unhealthy options. That’s probably one reason two thirds of Australians support bans on junk food advertising during children’s viewing hours. What’s taking so long? So why haven’t governments acted? When health bodies started calling for advertising restrictions nearly 15 years ago, the industry promptly came up with a plan of its own. Optional codes of conduct were drawn up for “responsible advertising and marketing to children”. But there are significant loopholes and gaps in these codes, which are voluntary, narrow, vague, and consequence-free. Predictably, self-regulation hasn’t reduced junk food advertising to children. While countries with mandatory policies have seen junk food consumption fall, it has increased in countries where the industry sets the rules. In the meantime, Australia and its children have been left behind. Since Quebec in Canada introduced the first ban back in 1980, more than a dozen countries around the world have followed and more are planning to. The proposals being debated in our parliament are modelled on policies adopted in the United Kingdom in 2021. This isn’t the only area where Australia has fallen behind when it comes to setting sensible food rules. We are not among the 43 countries with rules to reduce trans-fats, which cause cardiovascular disease, or one of the 85 countries with a tax on sugar-sweetened beverages, which are linked to diabetes. Our policies to reduce salt consumption and improve food labelling are weaker than those in leading countries too. It’s time to make healthy choices easier Unhealthy diets need to improve, but the simple answer of blaming the individual is the wrong one. Unhealthy food choices are shaped by things like time pressures, cost of living pressures, the availability of fresh food and the marketing adults and children are constantly bombarded with. That’s why governments need to make healthy choices cheaper, more convenient and more appealing, so that they can compete with unhealthy options. Taking advertising aimed at children out of the equation would be a good first step.  Peter Breadon, Program Director, Health and Aged Care, Grattan Institute This article is republished from The Conversation under a Creative Commons license. Read the original article. |
Cristiano Ronaldo tipped for ownership role at Spanish club (2025-09-23T11:31:00+05:30)
.jpg) 10-09-2025, Portuguese superstar Cristiano Ronaldo could be involved in an ambitious takeover of a Spanish club fighting for promotion to La Liga, GOAL reports, citing Marca. Ronaldo could become involved in the Saudi takeover of Almeria, who have been purchased by an investment group led by Mohamed Al-Khereiji. The relationship between the new owner and Ronaldo is said to be closer after he facilitated the former Real Madrid star's move to Al-Nassr in 2022. Ronaldo could buy shares in the investment group that has completed the takeover and is linked to media, advertising and sport. The report states it is likely he would then be involved in Almeria in the future. The club are currently battling to win promotion back to La Liga in the final weeks of the season. Ronaldo has been building a business empire away from football, including investments in hotels, fashion, technology and health. He also has a stake in water brand URSU.Ronaldo is likely to feature in Al-Nassr's final two matches of the Saudi Pro League season, against Al-Khaleej and Al-Fateh, though did miss Friday's 1-1 draw with Al-Taawoun. Source Article |
Nagaland joins nation in celebrating Poshan Maah 2025 (2025-09-18T11:16:00+05:30)
 Kohima, 18-09-2025 (MExN): The Department of Social Welfare, Government of Nagaland, through the State Project Management Unit (SPMU) under Poshan Abhiyaan, will officially launch the month-long nationwide celebration of Poshan Maah 2025 from September 17 to October 16. Since its inception in 2018, Poshan Maah has grown into one of the largest people’s movements on nutrition in India, with millions of activities conducted annually across every state and district. It has become a cornerstone of the Government of India’s flagship Poshan Abhiyaan (National Nutrition Mission), engaging Anganwadi workers, ASHAs, schools, local bodies, frontline departments, NGOs, and communities. Over the years, the celebration has significantly raised awareness on nutrition, health, hygiene, and the importance of community-led action in building a malnutrition-free India. Preparing for the launch of Poshan Maah 2025, Olemjungla Aier, Joint Secretary & Project Director of Poshan Abhiyaan, Nagaland stated “Poshan Maah has become a nationwide Jan Andolan that unites government departments, communities, and families in the fight against malnutrition. In Nagaland, we are committed to blending traditional food practices and community strengths with this national effort to ensure healthier mothers, stronger children, and a nourished future for all, she stated. The Department of Social Welfare called upon every citizen of Nagaland to actively participate in Poshan Maah 2025, reinforcing the vision of a Suposhit Bharat-Nourished India. Poshan Maah 2025 – Focus areas This year, five key themes have been identified nationwide, which Nagaland is also observing through community-based activities, workshops, rallies, and awareness drives: (1) Addressing Obesity- Reducing excess sugar and oil consumption, promoting balanced diets, and growth monitoring of children. (2) Early Childhood Care & Education (ECCE)- Poshan Bhi Padhai Bhi-Strengthening pre-school education through storytelling, play-based learning, and parental engagement. (3) Ek Ped Maa Ke Naam- A green initiative encouraging tree plantation, nutrition gardens (Poshan Vatikas), and eco-friendly practices. (4) Infant and Young Child Feeding (IYCF) – Promoting exclusive breastfeeding, complementary feeding, hygiene, and anemia prevention.(5) Men-Streaming- Actively engaging men as caregivers and nutrition champions to support family health and well-being. Convergence in action One of the unique strengths of Poshan Maah is the multi-departmental convergence approach. In Nagaland, the celebration is being carried out jointly by the Departments of Social Welfare, Health & Family Welfare, School Education, NSRLM-Rural Development, Agriculture, Horticulture, Forest, Environment & Climate Change, and AYUSH, along with the active involvement of local bodies, community organizations, and village councils. This convergence ensures that health services (growth monitoring, anemia screening, IYCF counseling) are combined with education initiatives (ECCE workshops, school rallies), agriculture and horticulture departments promote Poshan Vatikas and kitchen gardens to strengthen food security, environment and forest departments support plantation drives under Ek Ped Maa Ke Naam, community participation is fostered through the involvement of traditional leaders, SHGs, schools, and youth groups. This integrated effort reflects the spirit of Jan Andolan (People’s Movement), making nutrition everyone’s responsibility. Nagaland’s statewide campaign In Nagaland, the campaign is being implemented across all districts with activities such as: Launching ceremonies with Poshan Pledges and community engagement, growth monitoring of ICDS beneficiaries, ECCE workshops and community-based events showcasing indigenous toys and folktales, tree plantation drives, Poshan Rallies, and the setting up of kitchen gardens, Anemia camps, IYCF counseling sessions, and food demonstrations using local ingredients, men-focused workshops and Suposhan Diwas to involve fathers and youth in child nutrition and closing ceremonies recognizing the best-performing functionaries. This was stated in a release issued by State Project Management Unit (SPMU), Poshan Abhiyaan, Department of Social Welfare, Government of Nagaland. Nagaland joins nation in celebrating Poshan Maah 2025 | MorungExpress | morungexpress.com |
Teaming agreement signed for Estonian SMR project (2025-09-08T10:57:00+05:30)
 (Image: Samsung C&T)08-09-2025, Estonia's Fermi Energia and South Korea's Samsung C&T Corporation Engineering & Construction Group have signed a teaming agreement to collaborate on the deployment of two BWRX-300 small modular reactors in Estonia. Under the teaming agreement - signed in Seoul on 1 April - the cooperation between Fermi Energia and Samsung C&T will focus on key aspects of the project, including the formation of an Engineering, Procurement, and Construction (EPC) partnership, site constructability review, cost estimation, and financing strategies. The agreement also positions Samsung C&T as a potential EPC Prime Contractor and key commercial partner in the Estonian small modular reactor (SMR) project. This collaboration builds upon a memorandum of understanding signed between the two companies in November 2024. As part of the agreement, Fermi Energia and Samsung C&T will work together during the pre-Front-End Engineering Design (Pre-FEED) phase to establish project terms and budget estimates. The Teaming Agreement also outlines plans for a full FEED phase, setting the stage for the regulatory approval and construction process. The two companies plan to begin full-scale business procedures as early as the second half of this year, and the project aims to be commercially operated in 2035. "The cooperation extends beyond Estonia, as both parties recognise the broader potential of SMR deployment across Northern Europe," Fermi Energia said. "Through this partnership, Samsung C&T aims to play a key role in at least 10–15 BWRX-300 reactor projects across the region, leveraging economies of scale and minimising project risks." "We will strengthen our position as a global SMR player along with the successful promotion of Estonia's first SMR project," said Kim Jeong-eun, head of the nuclear power plant sales team at Samsung C&T. "The signing of this teaming agreement reflects our commitment to preparing for a cost-effective and timely deployment of SMRs in Estonia," said Fermi Energia CEO Kalev Kallemets. "Nuclear energy is not a simple technology, and for a country of Estonia's size, it can only be implemented in cooperation with reliable, democratic partners. South Korea is already an important partner for Estonia in defence equipment manufacturing, and Samsung C&T's experience in nuclear energy and large-scale power construction will be essential for ensuring SMR deployment in Estonia and Northern Europe stays on schedule and within budget."  A visualisation of a two unit BWRX-300 power plant (Image: Fermi Energia) Fermi Energia was founded by Estonian energy and nuclear energy professionals to develop deployment of SMRs in Estonia. In July 2019, the company launched a feasibility study on the suitability of SMRs for Estonia's electricity supply and climate goals beyond 2030, following a financing round from investors and shareholders. In February 2023, the company selected GE Hitachi Nuclear Energy's BWRX-300 SMR for potential deployment by the early 2030s. GEH's BWRX-300 design is a 300 MWe water-cooled, natural circulation SMR with passive safety systems that leverages the design and licensing basis of GEH's ESBWR boiling water reactor. In January this year, Fermi Energia submitted an application to Estonia's Ministry of Economic Affairs and Communications to begin the state spatial planning process for a 600 MW nuclear power plant. The municipal councils of Viru-Nigula and Lüganuse have formally agreed to participate in the spatial planning process, with decisions made in September 2023 and March 2024, respectively. Fermi Energia expects to submit a construction permit application for the proposed plant in 2029, with construction targeted to begin in 2031. The first of two SMRs is set to be operational by the second half of 2035.The Estonian parliament - the Riigikogu - passed a resolution in June last year supporting the adoption of nuclear energy in the country, paving the way for the creation of the necessary legal and regulatory framework. The parliament based its decision on analysis conducted by the Nuclear Energy Working Group, which concluded that the adoption of nuclear energy in Estonia was feasible. Teaming agreement signed for Estonian SMR project |
Cerillion unveils breakthrough Promotions Engine and further GenAI innovation in latest BSS/OSS suite update (2025-08-28T12:35:00+05:30)
 London, 29th April 2025 – Cerillion (AIM: CER), a leading provider of composable BSS/OSS solutions to the telecoms industry, announced today the launch of Cerillion 25.1, the new release of its pre-integrated BSS/OSS suite, which introduces a powerful, next-generation Promotions Engine designed to give communications services providers (CSPs) unprecedented agility in how they create, manage and scale personalised offers. Many CSPs face challenges in improving customer retention, driving engagement and growing revenue, but traditional campaign systems lack the real-time integration to deliver dynamic and timely offers. Pre-integrated with Cerillion’s Convergent Charging System, the new Promotions Engine gives commercial teams the freedom to build and deploy highly targeted campaigns without coding or delays. It helps CSPs to increase revenue through dynamic promotional campaigns based on a wide range of customer behaviours and triggers, such as frequent top-ups, consistent monthly spending and usage patterns, following an “if this then that” pattern. Cerillion 25.1 also delivers a set of new AI-powered intelligent assistants that streamline the customer and user experience:Bill Intelligence – uses GenAI to automatically compare a customer’s latest bill with their previous one, delivering clear, natural-language explanations for any differences through all engagement channels, and enabling a proactive approach to addressing bill shock. Sales Assistant – uses GenAI to enhance the buying experience, with customers able to describe in natural language what they need and the system intelligently selects the best-match products, automatically populating the shopping cart and generating a quote for acceptance. Promotions Assistant – uses GenAI-powered natural language and image recognition to help users build new promotions in seconds. These new tools are designed to reduce complexity for both customers and internal teams – turning CSP operations into a more intuitive, human and helpful experience. “Without a sophisticated promotions engine, CSPs risk losing valuable opportunities to incentivise customer loyalty and maximise revenue potential, particularly as customer expectations for personalised and timely offers continue to rise,” commented Louis Hall, CEO of Cerillion. “With Cerillion 25.1, we have reimagined how telcos can design, build and launch new promotions, with our AI integration making it faster, easier and more precise than ever before. Furthermore, we’re giving our customers tools that are not only powerful but also genuinely easy to use – and that’s where real transformation happens.” Find out more about Cerillion’s BSS/OSS suite and BSS/OSS-as-a-Service solutions. – ends – Notes to Editors About Cerillion plcFounded in 1999, Cerillion (AIM: CER) is a leading provider of billing, charging and customer management systems delivering its solutions across a broad range of industries including the telecommunications, finance and utilities sectors. The Company has a global customer base, with c. 80 customer installations across c. 45 countries and customers include Liberty Global, Virgin Media, KDDI and Proximus. For more information visit: www.cerillion.com Cerillion unveils breakthrough Promotions Engine and further GenAI innovation in latest BSS/OSS suite update | Total Telecom |
ESIC NE organises mega awareness, outreach & health camp in Dimapur (2025-08-14T13:26:00+05:30)
 Attendees of the ‘Mega Awareness-cum-Outreach and Preventive Health Check-up Camp’ organised by Employees’ State Insurance Corporation (ESIC), North-East Regional Office on August 12 in Dimapur. (Photo Courtesy: ESIC NE Office) Dimapur, August 14 (MExN): The Employees’ State Insurance Corporation (ESIC), North-East Regional Office, organised a ‘Mega Awareness-cum-Outreach and Preventive Health Check-up Camp’ in Dimapur on August 12 aimed at promoting awareness of the ESI Scheme and its benefits among stakeholders, employers, employees, and beneficiaries. Gracing the event, Chief Guest, Pranay Sinha, Insurance Commissioner (NE Zone), highlighted two key initiatives during the event. The first was SPREE 2025 (Scheme for Promotion of Registration of Employers and Employees), approved at the 196th ESI Corporation meeting chaired by Union Minister Dr Mansukh Mandaviya. Running from July 1 to December 31, 2025, the scheme offers a one-time opportunity for unregistered employers and employees, including contractual and temporary workers, to enrol under the ESI Scheme without the risk of inspections or penalties for past dues. The second was the Amnesty Scheme 2025, which will be in effect from October 1, 2025, to September 30, 2026. This scheme aims to resolve long-standing disputes, particularly those involving interest and damages, and empowers Regional Directors to withdraw cases once dues are cleared—thereby reducing the legal burden on employers Meanwhile, ESIC NE Regional Director Robert L Guite informed that the ESI Scheme is currently operational in eight Nagaland districts namely Dimapur, Kohima, Mokokchung, Chumukedima, Niuland, Tseminyu, Wokha, and Zunheboto. It covers 4630 insured persons and benefiting over 17,965 people. At the event, Avile Vitso, CEO of ESI Scheme, Nagaland, explained the scheme’s benefits, tie-up arrangements, and procedures for availing services. The programme provided a platform for knowledge sharing, grievance redressal, and feedback to improve service delivery, informed a press release from the regional office. The event saw active participation from employers, employees, and representatives of various employers’ associations and workers’ unions in large number, it added. |
Rihanna on donning multiple hats in Smurfs: 'It was invigorating and exciting' (2025-08-11T11:50:00+05:30)
 Mumbai, (IANS) Singer and actress Rihanna has donned multiple hats in the upcoming movie "The Smurfs". Along with lending her voice to Smurfette, she is also the producer and musical head of the project. Shedding light on playing multiple roles in the drama, Rihanna called it equally thrilling and challenging. Speaking during the global promotions, the 'Battleship' actress talked about her experience of being a part of the movie. "It was invigorating and exciting for me to not only embody a character but also bring my musical life into the mix. We worked with music producers and choreographers whose work I admire. To put those two worlds together was a win-win for everyone. It pushed us all to challenge our artistry", Rihanna added. She further revealed that during her childhood in Barbados, "Smurfs" was a part of her routine. The 'Ocean's 8' actress went on to share, "So many mornings, I woke up long before I was supposed to get ready for school just to get that dose of Smurfs." Rihanna added that she has related a lot to the character of Smurfette and what she stands for. "First of all, I have always loved makeup and hair. We all know that. And she’s an esthetician. She’s also a powerful leader, independent, strong, beautiful, sassy, witty, and very empathetic. I was super-inspired by all of that. I think she loves music too and her favorite genres are hip-hop, reggae, Afrobeats, ballads, and house. That’s Smurfette. She needs options," she said. Rihanna took inspiration for her character from some real-life women, plucking little things from each of them. “They are all so different in personality, tone, and attitude, but I feel like these are the women who are with me daily. Smurfette needed to come from all of us," she concluded. "The Smurfs" will be reaching India on July 18th. The movie will be available in both English and Hindi. Rihanna on donning multiple hats in Smurfs: 'It was invigorating and exciting' | MorungExpress | morungexpress.com |
Nagaland: 31 artisans honoured with Chizami Weaves Awards (2025-08-11T11:48:00+05:30)
 National Handloom Day was observed at NEN Resource Centre in Chizami Village, Phek District on August 7. Chizami, August 11 (MExN): Nenterprise-Chizami Weaves with North East Network (NEN) in collaboration with Li Cheh Kro Weavers’ Producers’ Company Ltd, celebrated National Handloom Day (NHD) on August 7, at the NEN Resource Centre in Chizami Village, Phek District under the theme “Weaving Dreams, Shaping Future.” The celebration brought together over 140 participants, including weavers, community leaders from 18 villages, entrepreneurs, educators, videographers, and representatives from NGOs and government departments, NEN stated in a press release. As part of the celebration, 31 artisans were awarded the Weavers Award for their dedication and contributions to Chizami Weaves. Out of 524 active weavers in the last financial year, these 31 were selected for excellence in three categories: the top 10 highest earners, 14 most active weavers, and 7 artisans preserving traditional hand spinning. Collectively, the weavers earned over Rs 33.59 lakh in wages during Financial Year 2024–25, highlighting the initiative’s growing economic impact. Chizami Weaves launches official website The official website of Chizami Weaves was launched by Seno Tsuhah, Chairperson, Nenterprise. During the launch, she shared the inspiring journey of Chizami Weaves, which began in 2008 as a livelihood initiative of the North East Network with just seven weavers. The launch of the website marks a significant milestone in enhancing the visibility and reach of the initiative, while continuing to empower women through sustainable livelihoods rooted in traditional textile practices. Earlier, Dr Theyiesinuo Keditsu, poet, educator, and cultural conservationist, delivered a powerful message. Drawing from her personal journey, she spoke on reclaiming and celebrating indigenous handloom. Dr Keditsu shared how she began wearing traditional mekhalas to work and used social media to normalize traditional attire, which eventually led to her connection with and promotion of Chizami Weaves.  Health Screening of weavers, National Handloom DayShe emphasized the need to uphold craftsmanship, quality, and originality while encouraging weavers to aim for the niche product. “Weaving is not easy; it demands critical thinking, dedication, and time,” she stated, urging weavers not to undervalue their labour. She highlighted the importance of passing weaving skills to younger generations, reinforcing that weaving is not just for elders, but for the youth to carry forward. She also inaugurated an exhibition showcasing traditional attire, natural fibres and dyes, and handwoven textiles. Temsusenla from Fusion Shop, Dimapur, shared her entrepreneurial journey that began in 2014. She highlighted the importance of innovation in design and praised the long-standing relationship she shares with Chizami Weaves, built on trust and fair compensation. She noted with pride that “every home in Nagaland now owns at least one Chizami Weaves product,” recognizing the impact and reach of the initiative. A session on Financial Literacy was conducted by Sharon Losou from India Post, Nagaland, focusing on the importance of saving and long-term planning. Weavers were introduced to schemes such as insurance plans, Public Provident Fund (PPF), and Sukanya Samriddhi Yojana (SSY) for the girl child. The session aimed to equip participants with practical tools for financial stability. The event also featured a table runner design competition with participants from 10 villages, a cultural performance by the Gidemi Weavers, and a traditional dance by The Ant team from Assam. Weavers Yeshehulu Yhobu, Khrolou Ngatsi, and Khropeu Tsuhah shared their personal weaving journeys, inspiring younger generations. The event also marked on improving women’s access to government schemes and essential health services. As a result, several participants availed services such as PAN card and health card applications, life insurance enrollment facilitated by India Post, Kohima, and health screenings—including blood pressure, diabetes, and urine tests provided by the Community Health Centre, Chizami, in collaboration with the organizing team. Ahead of the main event, a three-day weaving and bamboo craft workshop was held from August 4–6 across six villages — Lower Khomi, Middle Khomi, Upper Khomi, Sakraba, Gidemi, and Pholami — engaging 103 children, both boys and girls. The workshop aimed to introduce youth to the basics of weaving and foster appreciation for indigenous crafts. Nagaland: 31 artisans honoured with Chizami Weaves Awards | MorungExpress | morungexpress.com |