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 Aamir Khan and Katrina Kaif launched the Dhoom 3 official merchandise and technology products at the YRF Studios in Mumbai
The D:3 licensing program, supported by Yash Raj Films Licensing (“YRFL”) comprises of a wide assortment of products ranging from Smartphones and Tablets to Motorcycle accessories that feature unique designs inspired
  by the movie. The current D:3 licensed products include a broad array of licensed merchandise from a number of leading manufacturers and the list is continuing to grow! ICE X Electronics: ICE and YRF Licensing have come together to create history in the domain of film merchandizing. ICE has created an innovative range of electronic gadgets inspired by the movie. D:3 is now the world’s first ever film to have its tablet and other branded electronics range.D:3 Ultra is a high end gaming tab, while D:3 Spectra is an entertainment tab targeted at the youth. Fans will get mesmerised as they experience DHOOM everywhere in their life with a host
of accessories such as MiFi cloud routers, stylish power banks and multi-utility portable Bluetooth speakers. Mattel: For the first time ever, YRF and Mattel have inked a unique partnership for the upcoming blockbuster DHOOM:3. Fans of the franchise are in for a treat with unique D:3inspired limited-edition “Barbie Collector Dolls” of superstars Aamir Khan and Katrina Kaif, that capture their looks and styles from the movie! DHOOM buffs can take home a piece of the action with the first-ever Hot Wheels die-cast replica of SAHIR – The Clown Thief’s signature bike in DHOOM:3. Also available are a range of racetrack sets which bring the film’s stunts and action to life, in addition to a special set of DHOOM:3 UNO cards for game lovers. Completing Mattel’s awesome line-up of D:3 products, is the first-ever Barbie Kids Apparel range inspired by this hugely anticipated sequel of the DHOOM franchise. 99 Games: The DHOOM:3 mobile game, capturing the action and intensity of the film and outstanding realistic graphics, puts the player in full control of his own D:3 super bike on the mean streets of Chicago. Players can also compete with their friends on the leader-board. Having already achieved over one million downloads, the DHOOM:3 mobile game has quickly become one of the most successful digital games produced in India. The D:3 mobile game launches on the Android, iOS and BB10 platforms today. BollyXpress: Putting a bit of excitement into greeting cards, gift wrapping papers and calendars are these "first-of-a-kind" products, which feature D:3 music, vibration effects and fiber optic light technology, that will make the right impression for every occasion. D:3greeting cards will also feature exclusive and special “Good Wishes” audio messages recorded by the stars from DHOOM:3. Gulf Oil: A special consumer and trade promotion for Gulf Pride 4T Plus Bike Oils, supported by major retail displays, will feature a DHOOM contest and a chance to win exciting D:3 merchandise. CEAT: Zoom ahead in style with superior grip DHOOM:3 Limited Edition CEAT TYRES. These tyres are H-rated, and carry a 210 km/hour speed rating. Orosilber: Inspired by designs featured in D:3, is a hip line of fashion accessories for men which includes such products as pendants, rings, wallets, bracelets, dog tags, belts, key chains, tie pins, cufflinks and more. Collectabillia: The company’s D:3 product line offers a range of fashion bags, sling bags, hats, USB sticks, hat magnets, caps, bandanas and other accessory products. Classic Stripes: For those who want to drive in DHOOM style, Classic Stripes is offering a line of hot D:3 bike decals that transforms any bike into a D:3 look-alike bike. Nightingale: “Chic” is the word that defines this collection of a premium and varied range of D:3 diaries and notebooks that feature graphics based on the movie. Bombay Dyeing: For those looking to spice up the bedroom and bath, is a Limited Edition of D:3 branded bed linens, cushions and bath linens. Diva’ni: A perfect accent to anyone’s wardrobe are the colorful and trendy D:3 clown theme scarves. Archies: This popular retailer is developing an exclusive range of D:3 inspired paper stationery products that includes photo albums, calendars, posters, autograph books and more. LINE: D:3’s official account and sticker for the LINE mobile application. Steelbird: The perfect combination of safety and style define the company’s line of D:3inspired helmets for bikers. Parksons: For those looking to spice up their game, try D:3 playing cards. Vox Pop Clothing: D:3 inspired t-shirts for the youth looking to sport the style of DHOOM:3. Source.......
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Miss Grace aims to increase its online presence (2013-11-25T21:08:00+05:30)
Miss Grace aims to increase its online presence Tuesday, 05 November 2013 Miss Grace aims to increase its online presenceMiss Grace, the brand from Rose Grace Apparels is aiming for 20 to 25 percent annual growth riding on its youth centered designs. “Volumes are good, in fact, better than the previous year, and things will be clear once winter buying begins,” opines Nikhil Jain, Director, Rose Grace Apparels. The brand introduced woolen kurtis last year and this season, it has launched woollen sweaters and cardigans in various blends of cotton, acro wool and viscose in both coarse and fine gauges. Retail presence Miss Grace aims to increase its online presenceand products Miss Grace is available in 450 MBOs with around 15 to 20 percent additions every year. The company has also partnered with two portals for selling on online, while more partnerships are in the pipeline. It is a young, dynamic feminine apparel brand catering to trendy young women. The designs for each season are developed by the in-house creative team, who takes inspiration from prevailing fashion trends. On offer are: T-shirts, tops, tunics, sweat shirts, woollen sweaters, cardigans and woollen kurtis priced between Rs 599-2,999. This season, bright shades and tints in neon are in vogue. Sweat-shirts make fashion statement This winter, Miss Grace has launched cotton fleece, French terry in bright colours and urban designs for the fashion conscious consumers who value comfort and money. Talking about how this category is gaining momentum, Jain says, “Sweat shirts were basic hoodies when they were introduced but now they resemble jackets, but are not bulky and make a fashion statement besides being easy on the pocket. The brands has uniquely built feather light fleece jacket, become a game changer in the sweat shirts segment. Source: Article..
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