 Dimapur, (MExN): Set Wet, men’s grooming brand from the house of Marico, in collaboration with Mega Entertainment, is set to host the 13th edition of Mega Mister North East. The coveted pageant now titled, ‘Set Wet Mega Mister North East 2024’, aims to build a deeper connect with the vibrant people of the North-East, stated in a press release from the brand. The organisers mentioned that the pageant is being promoted through several channels, including social media, local TV, and radio channels, ensuring widespread visibility, engagement, and participation. For the first time ever, the pageant has extended its promotional footprint across 20 college campuses in key locations such as Guwahati, Dimapur, Agartala, Shillong, Kohima, and Gangtok, setting up Set Wet kiosks as well as hair styling booths at select colleges and reached 9000 students with Set Wet Hair Styling Gel samples, it said. “With this the pageant has seen a 30% growth in audition participation over last year.” The people of the Northeast are known for their evolved fashion and hairstyling sense. Through Set Wet's strategic association with Mega Mister North East as the pageant title sponsor, the brand aims to showcase its strong expertise in male grooming and emphasize the importance of grooming in setting one’s vibe, it said. Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, stated, "As a leader in the hair styling category, Set Wet leads hair styling conversations among the youth of India. Set Wet Mega Mister North East 2024 marks an exciting milestone in the brand's journey. Rooted in the core message of #ApniHairStyleHiApniVibeHai this collaboration is aimed at building a deeper connect with and elevating the grooming experience of the Gen Z in the Northeast. We look forward to shaping a new era of hairstyling in the Northeastern part of India,” he said. Abhijeet Singha, Founder of Mega Entertainment stated, "We are thrilled to have Set Wet as our strategic partner for Mega Mister North East 2024. The unique blend of Set Wet's grooming expertise and Mega Entertainment's vision for redefining pageantry ensures that Mega Mister North East 2024 becomes a platform where style, individuality, and grooming excellence converge seamlessly. Together, we aim to elevate the standards of style in the Northeast and set new benchmarks in the world of men's grooming and hairstyling routine”. In the grand finale, the top 3 winners of Set Wet Mega Mister North East 2024 will each be awarded a cash prize of Rs. 50,000, complimented with an exciting grooming kit provided by Set Wet, offering a complete solution for their hairstyling needs. Additionally, they will have the coveted opportunity to become Set Wet brand ambassadors for the Northeast market. Set Wet partners with Mega Entertainment to host Mega Mister North East 2024 | MorungExpress | morungexpress.com |
Set Wet partners with Mega Entertainment to host Mega Mister North East 2024 (2024-07-18T14:38:00+05:30)
Ad-free movies in theatres? A new viewing experience awaits cinema lovers (2024-05-03T12:41:00+05:30)
 Mumbai, April 27 (IANS): Watching content on any medium with commercials peppered during its runtime is not a pleasant experience for viewers. Some of them opt for a premium OTT subscription and get a seamless experience, but theatres and television channels still regard advertisements as a revenue stream. The scenario, though, is changing. Theatres too are taking the ad-free route to offer an unparalleled cinematic experience to the audience, which hasn't been forthcoming about going to watch movies on the big screen. So, how does a theatre earn additional revenue if it gives up on commercials before each show and during intermissions? Commercials, after all, have been a feature of the cinema-viewing experience for as long as people remember. Well, the trick seems to be the utilisation of time. The string of advertisements per screening of a movie clocks anywhere between 30-35 minutes. Bypassing commercials, each theatre can save about 45 minutes and use it for the next screening, thereby generating additional revenue from ticket sales and food and beverage services. The ad-free movie experience is now available in the luxury segment of PVR INOX. The idea behind this experience stems from the time-conscious nature of the audience. Renaud Palliere, Chief of The Luxury Collection and Innovation, PVR INOX Limited, in a conversation with IANS, shared insights into why the chain has decided to go ad-free for the premium segment. "We discovered that a specific audience set valued time more than anything else," Palliere said. "The pre-show segment or the advertisements run for 30 to 40 minutes and we learnt that this audience figured that out. Not only did they figure it out, they also started arriving late for the movies to avoid the ads. They arrived close to the showtime. The doors of the hall are open as soon as it is ready to seat the audience." Talking about the impact of the changing audience behaviour, Palliere said, "Their arrival at the hall a few minutes before the screening of the movie kind of defeated the purpose of advertisements. That's the reason we decided to come up with providing an ad-free experience to the viewers. As I mentioned, this set of audience is willing to pay more, but doesn’t like to compromise on time." Palliere added that PVR INOX has decided to launch the ad-free experience for movies in three cities -- Delhi, Mumbai and Bengaluru -- in about 10 "ultra premium" Insignia and Director's Cut cinemas, and "the feedback has been overwhelmingly positive". Palliere added: “They now experience only 10 minutes of the pre-show package, which consists of trailers and teasers of upcoming movies." The revenues of each of the participating theatres have not been affected in the least. LED installations and plasma screens in the lounge and the gallery of each theatre are still very much intact, ensuring a steady flow of revenue from ads. These are the common areas and are accessed by the audience cutting across all segments. The multiplex chain has no plans of rolling out the ad-free experience to the rest of its cinemas, except those in the premium segment, which will see a further scaling up in the second phase of the rollout."Beyond the premium group of patrons, there seems to be no point in rolling out this feature to other audience segments that watch movies in theatres," Palliere concluded.Ad-free movies in theatres? A new viewing experience awaits cinema lovers | MorungExpress | morungexpress.com |
Ekta Kapoor Balaji Telefilms to launch biggest fiction show Ajeeb Daastaan Hain Ye (2014-10-08T15:45:00+05:30)
Saturday-27-September-2014: This festive season, Life OK in association with Ekta Kapoor’s Balaji Telefilms gears up for the launch of the biggest fiction show,Ajeeb Daastaan Hain Ye.The show highlights the journey of a tenacious woman Shobha (Sonali Bendre) who fights against all odds for her family and their well-being. Ajeeb Daastaan Hain Ye marks the debut of Sonali Bendre in fiction television series and will premiere on October 7, 9.30 pm. The story is about Shobha, who was happy and content in her own little world until she was left devastated after her politician husband Samarth (Harsh Chhaya)was put behind the bars for breach of information. Overnight, she was left holding the reigns of her family in the aftermath of her husband’s conducts. While trying to collect all pieces and settle, Shobhaends up meeting Vikram (Apurva Agnihotri), a coffee shop owner who hires her as hisassistant. Apart from dealing with difficulties of life at home, she also faces her galling boss at work. Excited about the latest venture Ajit Thakur, EVP & GM, Life OK, says, “We at Life OK have offered bold and innovative content to our viewers. With the launch of AjeebDaastaanHain Ye, we intend to raise the bar even higher. This show will be one of our biggest launches since it brings together three powerful forces, Ekta, Sonali and the story of an extremely strong female protagonist. We are confident the viewers will enjoy the show as much as we enjoyed making it.The show is definitely something you should watch for its extremely well defined characters and a compelling story. It's a journey of a woman from being a content homemaker to displaying the courage to step out and gain financial independence in order to secure the lives of her loved ones, her children.” Speaking about her new project, Ekta Kapoor from Balaji Telefilms says, “Relatable characters and diverse concepts are two key ingredients of all my shows. Ajeeb Daataan Hain Ye captures the story of Shobha who becomes a ‘hero’ for her family after she surmounts harshrealities of life. I am looking forward to my association with Life OK to bring forth this grand venture through an interesting storyline” An elated Sonali Bendre, whose debut is the talk of the town says, “Initially I was a little sceptical about taking up a fiction show until Ekta narrated Shobha’s character to me and I agreed instantly. The strength of the character and how she faces her life head on is what appealed to me .The fact that instead of being treated like a doormat she picks up her life and decides to have a fresh start is what resonated with me. I Hope the audience accepts me in the new role and supports me in this endeavour.” Ajeeb Daastaan Hain Yealso touches upon the secluded issue of infidelity. It highlights the tryst of a woman who is estranged by her husband and is made to break out of her inhibitions in quest of finding happiness for her loved ones. The show will be aired from October 7 onwards, Monday to Friday, 9.30 pm only on Life OK. Source: Article...................
  |
Akshay Kumar to produce daily soap ‘Jamai Raja’ (2014-07-26T08:46:00+05:30)
Superstar Akshay Kumar is all set to produce his first television show titled ‘Jamai Raja’. Akshay has teamed up with Ashwini Yardi to produce this daily soap under the banner of ‘Grazing Goats’, co-owned by Akshay and Yardi. The 46-year-old actor has donned several hats from being an actor, film producer to hosting culinary and action reality shows on television. “Viewers are used to seeing a daughter-in-law playing the ‘fixer’ as she is expected to adjust to new surroundings after marriage. Our new show ‘Jamai Raja’ breaks this stereotype where the husband attempts to repair the estranged relationship between his newly-married wife and his mother-in-law,” Namit Sharma, Programming Head – Zee TV said in a statement here. The show stars popular actors like Ravi Dubey, Nia Sharma, Achint Kaur, Apara Mehta, Delnaz Paul and Shruti Ulfat among others. The story captures how Dubey’s character Siddharth, takes it upon himself to repair the estranged relationship between his wife and mother-in law. The show is likely to go on air from next month on Zee TV. Source: Article, Image: flickr.com
|
When Amitabh Bachchan turns Interviewer (2014-05-11T09:01:00+05:30)
Big B who is currently in the capital city, Delhi to promote the film is in an extremely jovial and fun mood we hear. In fact during the interview rounds, Mr. Bachchan was enjoying himself so much that after one interview he got up and took the camera and started interviewing the cameraman instead. Well, we must say Big B sure has his ways of keeping everyone’s mood light. Produced by T-Series and BR Films and releasing on 11th April, Bhootnath Returns is an entertaining tale of good against evil, weak against powerful, past against future directed by Nitesh Tiwari and it sees the return of Big B aka Bhoothnath who with the powerfully talented child actor Parth aka Akhrot strive to see a change in the country! Source: Article, Open Image.............................
  |
SONY SIX and TNA bring the Action to INDIA (2013-12-17T23:03:00+05:30)
 SONY SIX and TNA have announced that two of their global wrestling sensations – Kurt Angle and Gail Kim – will be arriving in India to conduct a variety of events to engage with the audiences. Kurt Angle, the Olympic Gold Medalist and multiple time TNA World Heavyweight Champion, along leading female wrestling superstar Gail Kim will travel to India on a promotional tour, that will see them visit Mumbai, Lucknow and Delhi from the 9th – 13th of December. PHOTO BY KABIR “Kurt is a wrestling superstar who not only garners critical following but is also a personality that attracts a huge fan base globally. With Kurt and Gail on TNA, fans will get to meet them up close and personal during their visit to India,” said Prasana Krishnan, Business Head, SONY SIX.  “The sport of wrestling has been embedded into the hearts of Indian viewers since their childhood and we are thrilled to present our audiences with some of their most iconic figures in the sport of wrestling.” Setting a different pace to the stars visit, SIX and TNA have taken an unconventional route to the tour by featuring the city of Lucknow as one of the pit stop. Commenting on this, Krishnan added, “We have not taken the typical route of limiting the visit to main metros. Lucknow has a huge fan following for TNA and we have received tremendous response with regard to viewership from this market. We want to take this opportunity to engage with the fans and give them a real feel of the entertainment TNA has to offer. Angle said, “I’ve been fortunate to travel the world with my amateur and professional wrestling career, and India is an extraordinary place. I’m  to thrilled to be traveling there promote TNA and build on our growing success in the area. Meeting the great wrestling fans in person, and taking in the sights and sounds of such an incredible nation will be an unforgettable experience for me.” “I love that India has embraced TNA in such a big way,” added Kim. “Traveling there for the first time to meet the fans and experience the rich and vibrant culture of India will be a dream come true.” During their visit, Kurt and Gail will be a part of a variety of promotional events to seed the growth of wrestling in India. TNA President Dixie Carter said, “We have been so pleased with the overwhelmingly enthusiastic response fans in India have shown TNA, and we cannot wait to bring Olympic Gold Medalist Kurt Angle and reigning Knockouts Champion Gail Kim for our first press tour there.” “SONY SIX has been a terrific partner for us as we continue to grow our worldwide programming portfolio. We look forward to directly connecting with fans in our visit." Source: http://www.page3bollywood.com/ |
Aamir and Katrina Launch DHOOM3 Official Merchandise (2013-12-01T16:46:00+05:30)
.
 Aamir Khan and Katrina Kaif launched the Dhoom 3 official merchandise and technology products at the YRF Studios in Mumbai
The D:3 licensing program, supported by Yash Raj Films Licensing (“YRFL”) comprises of a wide assortment of products ranging from Smartphones and Tablets to Motorcycle accessories that feature unique designs inspired
  by the movie. The current D:3 licensed products include a broad array of licensed merchandise from a number of leading manufacturers and the list is continuing to grow! ICE X Electronics: ICE and YRF Licensing have come together to create history in the domain of film merchandizing. ICE has created an innovative range of electronic gadgets inspired by the movie. D:3 is now the world’s first ever film to have its tablet and other branded electronics range.D:3 Ultra is a high end gaming tab, while D:3 Spectra is an entertainment tab targeted at the youth. Fans will get mesmerised as they experience DHOOM everywhere in their life with a host
of accessories such as MiFi cloud routers, stylish power banks and multi-utility portable Bluetooth speakers. Mattel: For the first time ever, YRF and Mattel have inked a unique partnership for the upcoming blockbuster DHOOM:3. Fans of the franchise are in for a treat with unique D:3inspired limited-edition “Barbie Collector Dolls” of superstars Aamir Khan and Katrina Kaif, that capture their looks and styles from the movie! DHOOM buffs can take home a piece of the action with the first-ever Hot Wheels die-cast replica of SAHIR – The Clown Thief’s signature bike in DHOOM:3. Also available are a range of racetrack sets which bring the film’s stunts and action to life, in addition to a special set of DHOOM:3 UNO cards for game lovers. Completing Mattel’s awesome line-up of D:3 products, is the first-ever Barbie Kids Apparel range inspired by this hugely anticipated sequel of the DHOOM franchise. 99 Games: The DHOOM:3 mobile game, capturing the action and intensity of the film and outstanding realistic graphics, puts the player in full control of his own D:3 super bike on the mean streets of Chicago. Players can also compete with their friends on the leader-board. Having already achieved over one million downloads, the DHOOM:3 mobile game has quickly become one of the most successful digital games produced in India. The D:3 mobile game launches on the Android, iOS and BB10 platforms today. BollyXpress: Putting a bit of excitement into greeting cards, gift wrapping papers and calendars are these "first-of-a-kind" products, which feature D:3 music, vibration effects and fiber optic light technology, that will make the right impression for every occasion. D:3greeting cards will also feature exclusive and special “Good Wishes” audio messages recorded by the stars from DHOOM:3. Gulf Oil: A special consumer and trade promotion for Gulf Pride 4T Plus Bike Oils, supported by major retail displays, will feature a DHOOM contest and a chance to win exciting D:3 merchandise. CEAT: Zoom ahead in style with superior grip DHOOM:3 Limited Edition CEAT TYRES. These tyres are H-rated, and carry a 210 km/hour speed rating. Orosilber: Inspired by designs featured in D:3, is a hip line of fashion accessories for men which includes such products as pendants, rings, wallets, bracelets, dog tags, belts, key chains, tie pins, cufflinks and more. Collectabillia: The company’s D:3 product line offers a range of fashion bags, sling bags, hats, USB sticks, hat magnets, caps, bandanas and other accessory products. Classic Stripes: For those who want to drive in DHOOM style, Classic Stripes is offering a line of hot D:3 bike decals that transforms any bike into a D:3 look-alike bike. Nightingale: “Chic” is the word that defines this collection of a premium and varied range of D:3 diaries and notebooks that feature graphics based on the movie. Bombay Dyeing: For those looking to spice up the bedroom and bath, is a Limited Edition of D:3 branded bed linens, cushions and bath linens. Diva’ni: A perfect accent to anyone’s wardrobe are the colorful and trendy D:3 clown theme scarves. Archies: This popular retailer is developing an exclusive range of D:3 inspired paper stationery products that includes photo albums, calendars, posters, autograph books and more. LINE: D:3’s official account and sticker for the LINE mobile application. Steelbird: The perfect combination of safety and style define the company’s line of D:3inspired helmets for bikers. Parksons: For those looking to spice up their game, try D:3 playing cards. Vox Pop Clothing: D:3 inspired t-shirts for the youth looking to sport the style of DHOOM:3. Source.......
|