 Photo: GoTo Foods Auntie Anne's, owned by GoTo Foods, has a new store design with a focus on attracting Gen Z and Millennials, according to a press release. The new design features a sleek, modular layout and dynamic signage crafted to cut through the visual clutter of today's retail environments. The space is brought to life through eye-catching materials, signature blue accents and fresh textures — infused with unique design elements such as the "naturally knotty" wall graphic and the twisted mural design, evoking the visual of Auntie Anne's iconic knotted and twisted pretzels. Over 150 remodels are expected this year. "This modernized design is a reflection of how we're evolving to meet our guests wherever they are, while offering franchisees the flexibility, scalability and operational efficiency they need to be successful," Michael Freeman, president of brands, GoTo Foods, said in the press release. "Our bold new look, featuring vibrant blues, playful twists and a sleek logo, signifies a major evolution in our visual identity, ensuring we remain culturally relevant and enticing to our target Gen Z and Millennial demographics. As consumers are engaging with Auntie Anne's in more ways than ever before, we're building a brand experience that's adaptable, future-ready and deeply connected to how people snack and dine today."Auntie Anne's was founded in 1988. Today, there are more than 2,000 locations in 49 states and 25 countries and territories Auntie Anne's unveils new store design |
