 PARIS, (MExN): A team from the Entrepreneurs Associates (tEA) private marketing company, Entrepreneurs Associates Natural Food & Handicraft Enterprise (EANFER) led by its Director, Neikule Duolo participated at the Texworld exhibition 2024 in Paris from July 1-3. The Texworld exhibition is a major international trade fair for fabrics, textiles, and accessories held biannually in Paris, France. It showcases a wide range of materials for fashion, from basics to high-end creations, and attracts professionals worldwide, including designers, buyers, and manufacturers. The fair focuses on trends, innovations, and sustainable practices in the textile industry. It’s a significant event for networking, discovering new suppliers, and gaining insights into upcoming textile trends, a press release issued by Keletsino Mejura, Documentation Associate, tEA stated. The team was facilitated by the North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), Ministry of Development of North Eastern Region (DoNER), Government of India, and the Handloom Export Promotion Council (HEPC). EANFER’s Director, Neikule Doulo stated, “This is a wonderful platform to showcase our Indigenous handiworks to the global audience, and I hope the world will appreciate the creativity of our local communities and the ingenuity of our works.” Sharing about the event, Lucy Bora, Executive Business Development of NEHHDC further elucidated, “This event will serve as a platform to showcase the rich textile heritage of Nagaland, including the unique and sustainable Naga textiles and fibers. One of the highlights will be Nettle fibre, a distinctive and eco-friendly material from the Nagaland region, presented by EANFER. This participation underscores our commitment to promoting traditional crafts and sustainable practices globally.” tEA also highlighted that for the past twenty-four years, it has been committed to creating livelihood opportunities for the people of North East India. Understanding that markets are critical for the long-term sustainability of any communities it works with, tEA developed its private marketing company, ‘EANFER,’ to link communities with markets, it stated. Reaffirming its commitment to contributing to the promotion and growth of cultural exchange and appreciation for indigenous craftsmanship within the global textile industry, tEA said it hoped to achieve this through its marketing company, which aims to bring indigenous products to the national and international markets, promoting sustainable development and cultural heritage. tEA showcases NE India's craftsmanship at Texworld Exhibition, Paris | MorungExpress | morungexpress.com |
