Keeping in trend with their mission to provide consumers with the latest style statements, Myntra.com has announced the extremely talented designer Masaba Gupta as the Creative Director for their indian apparell brand Anouk. Starting October 2014, Masaba Gupta will add her personal twist to Anouk & develop signature designs in indian wear that will be exclusively available on Myntra.com. Speaking on the collaboration, Mr. Mukesh Bansal, CEO, Myntra.com & Head of Fashion Flipkart.com said,“Masaba’s journey in the Indian fashion industry has been remarkable & she has showcased her intrinsic design talent with some fabulous prints that have received love & appreciation from fashion experts & consumers across borders. She beautifully embodies values of individuality, confidence, urbanism & tradition, all of which represent the brand Anouk. We’re very proud to welcome Masaba to the Myntra.com family & look forward to a long & fabulous association.” Speaking on her new role at Myntra.com, Masaba said, “I was absolutely thrilled & honoured when I was asked to creatively head Anouk for Myntra.com. Anouk personifies the young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion & loves unique bold design concepts. I can’t wait to translate all these beautiful elements into my designs for Anouk & create a versatile style experience for Myntra’s consumers.” Anouk is the ethnic wear brand by Myntra.com which also diversifies into Anouk core,Anouk Rustic & Anouk Mirage giving consumers a wide variety of designs to choose from. The Anouk woman is confident, ambitious & independent & yet someone who celebrates her culture. Anouk’s product offering allows the mood to morph from the seriousness of the boardroom to being fun & carefree. Source......
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